The Greater Good : Social Entrepreneurship for Everyday People Who Want to Change the World (9781637560044)



Award-winning social entrepreneur Madeleine Shaw shares insights from her 25-year journey and offers tools and encouragement for others considering starting their own impact-based projects or ventures for the greater good.

The Greater Good is a 21st century call to action for everyday people--particularly women and others who have traditionally been excluded from the mainstream business community--to tap their unique perspectives to found and lead successful social impact ventures. Groundbreaking menstrual health innovator Madeleine Shaw (co-founder of Aisle--previously known as Lunapads) presents an inspiring look at the inner journey behind creating businesses and initiatives that make a difference. In addition to sharing frank insights from her own career, she highlights the journeys of a host of other successful social entrepreneurs, and in so doing surfaces an emerging movement--a movement that may be the driver of a more just and sustainable future. Dispelling the myth that you need a business degree or a blockbuster tech idea to change the world, Shaw guides readers in mining their own experience, values, and passion to forge a unique and personal vision for the greater good.


Product details

  • Hardback | 280 pages
  • 152 x 229 x 22.86mm | 544.31g
  • English
  • 1637560044
  • 9781637560044


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